Artsy Editorial 5 Galleries Explain the Opportunities That Come with Selling Online
"The 20th century introduced unprecedented avenues in democratizing art through new forms of technology and public outreach. Inventions like the television helped Andy Warhol popularize art with a general audience, whereas movements like Dada pioneered the idea that anyone could make art from readymade materials in their home.
Despite these populist developments, the traditional art market has severely lagged behind in the realms of accessibility and transparency despite technological and social change. For many novice collectors, the image of the exclusive antiquated art market—price list, pushback, and waitlists—makes buying in person seem inaccessible.
The internet, however, provides a much more welcoming space... " - Ayanna Dozier
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